Google Ads and paid social campaigns for businesses that want faster visibility while SEO builds in the background, managed with the same strategy first approach behind everything else we do.
SEO and organic social both take time to build, that’s the trade-off for growth that compounds. Paid advertising works differently; it puts your business in front of the right people immediately, while the slower channels are still gaining ground.
The risk with paid advertising isn’t the platforms, it’s running it without a plan. Budget gets spent on the wrong audience, the wrong keywords, or a landing page that isn’t set up to convert. We treat paid campaigns as part of the wider strategy, not a separate spend disconnected from everything else.
Every business needs a different mix, depending on budget, audience and what you’re trying to achieve. Some need Google Ads to capture people actively searching. Others need paid social to build awareness with the right audience before they’re searching at all. Most need both, working together.
We plan and manage the campaign, write the ad copy, and report back in plain terms – no jargon, no vanity metrics.
Paid advertising works best as part of a bigger plan, not a channel run in isolation from your website, brand or organic search.
Builds organic visibility that keeps working after the ad spend stops, so paid and organic aren’t competing for the same budget long term.
Keeps your organic content and paid social campaigns pulling in the same direction, using the same creative and consistent messaging.
The page people land on after clicking an ad matters as much as the ad itself, built to convert the traffic you’re paying for.
Consistent visual identity and tone across every ad, so campaigns look like they belong to the same business as the rest of your marketing.
It depends on your goals, your platform and how competitive your market is, there isn’t a single starting figure that’s honest across the board. As part of the strategy call, we’ll look at what you’re trying to achieve and recommend a realistic budget to start with, rather than a generic minimum.
Paid advertising is the faster of the two by design – once a campaign is live, it can generate visibility and clicks within days, because you’re paying for placement rather than earning it.
SEO takes longer to build because it relies on Google trusting a site’s authority and relevance over time, but the results are more durable and don’t stop the moment you stop spending. That trade-off is exactly why some businesses run both at once – paid ads for immediate visibility while SEO builds in the background.
Paid advertising means paying for placement, on Google search results or on social platforms and traffic stops as soon as the spend stops.
SEO means earning visibility organically, through how well a website and its content match what people are searching for, and it keeps working without ongoing spend once it’s established. They’re not competing services; they’re different tools for different timeframes, which is also why “Paid SEO” isn’t really a real category, SEO is organic by definition, so if a platform is charging you for it, it isn’t SEO.
We manage the full campaign including strategy, setup, targeting, ad creative and ongoing optimisation.
Not necessarily, but the page people land on after clicking an ad matters as much as the ad itself – if it’s unclear, slow or not built to convert, you’ll be paying for clicks that go nowhere. If your current site (or the specific page you’d be sending traffic to) isn’t set up for that, we’ll flag it as part of the strategy call and can help fix it before spending on ads to send people there.
Google Ads for search, and paid social on Meta (Facebook and Instagram) and LinkedIn. Which one’s right for you depends on how your customers actually search and where they spend their time, we’ll recommend the mix based on your business, not run all three by default.
