A WooCommerce website for Genomedix Clinic, which sells at home blood and stool test kits and clinician led consultations online. The site needed to make a complex range of tests simple to understand and easy to buy.
Genomedix focuses on finding the root cause of health concerns rather than treating symptoms, with home visits, testing and expert reporting. They needed a website that could sell a catalogue of specialist tests, book consultations and explain how the whole process works.
The challenge was clarity and trust. Health testing is a careful purchase, so the site had to explain each step plainly, look credible and never feel like a hard sell.
We designed around the questions a customer has before buying a test: what it is, how it works and who interprets the results. That shaped two decisions.
Show the process before the products.
A four step “how it works” section (purchase, book, home visit, results) sits alongside the product range, so customers know exactly what they’re signing up for.
Organise tests by need.
Tests are grouped by area, from hormones and gut health to cardiovascular and allergy testing, with consultation booking available from every key page.
Visual direction.
Stolzl headings with DM Sans body text, clean pale blues with a deep navy and bright blue accent, and a clinical but calm feel suited to health and wellbeing.
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