A new website for Studio 17 Living, who design, supply and install Schüller and next125 German kitchens across the West Midlands. The site needed to match the precision of the kitchens themselves and turn interest into booked design consultations.
Studio 17 Living offers a complete kitchen service, from the first design concept to final installation, using two premium German brands. They needed a website that would present both ranges properly, explain why a German kitchen is worth the investment and make booking a consultation the obvious next step.
The challenge was a considered purchase. Nobody buys a kitchen like this on impulse, so the site had to build confidence over several visits and keep a clear route to a conversation at every stage.
We started with how homeowners plan a kitchen: they want to see what’s possible, understand the difference in quality and know exactly what happens next. That shaped two decisions.
Give each brand its own space.
Schüller and next125 each have dedicated pages and ranges, so visitors can explore family focused design or architectural luxury without the two blurring together.
Make the process visible.
A clear six step journey from consultation to installation, plus a dedicated section on why German kitchens last, answers the big questions before they’re asked, with “Book a Consultation” always within reach.
Visual direction.
Urbanist headings with DM Sans body text, a near monochrome palette of soft greys and deep black, and large kitchen photography that lets the craftsmanship lead.
Got a project in mind? Tell us where you’re starting from and we’ll tell you what’s worth doing first.
